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Veterinary Voices
Veterinary Voices is for veterinary clinic owners who want to hire Their Kind of People—and want vets and nurses to recognise them as Their Kind of Clinic.
For years, hiring gave vet clinics two options: run a job ad or don’t. Veterinary Voices is about the third: sharing culture stories consistently, so the right vets and nurses can get to know your clinic before you’re recruiting.
Hosted by Julie South, founder of VetClinicJobs, each episode explores the Decision Gap: the space between a job advert and a job application, where vets and nurses research your clinic and decide for themselves whether it could be Their Kind of Clinic.
You’ll hear REAL culture stories from vets and nurses, along with practical guidance for recognising the everyday experiences that reveal how a clinic genuinely operates—how people support each other, respond under pressure, make decisions and live the values displayed on the clinic wall.
You’ll learn which stories to share, how to turn those experiences into credible recruitment evidence, and how to remain recognised by vets and nurses who may be keeping an eye out for their next career move.
If you want your “great culture” to be something vets and nurses recognise instead of something you claim, this is your show.
Episodes
324 episodes
The Harder Your Clinic Is to Understand, the Easier It Is to Keep Scrolling — 288
A vet or nurse may begin researching your clinic months before you advertise a vacancy. They’re not necessarily ready to apply—but they may already be deciding whether yours is a clinic worth remembering.If the answers they nee...
Your Clinic Says “Respect.” What Happens When a Client Starts Shouting? - ep 287
A client begins shouting at someone on reception. A colleague steps between them, and the clinic leader backs the team by respectfully ending the client–clinic relationship. The value on the wall may say “respect”—but what...
Your Job Ad Says 'Supportive Team.' But Who Are They? - ep 286
Your Job Ad Says "Supportive Team." But Who Are They?A new grad dreading her first large bitch spay asks a senior vet to be on hand. The senior vet watches quietly, steps in only when it gets tricky, then trusts her t...
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The Cake Problem: Why Your Best Recruitment Evidence Is the Stuff You Never Think to Mention - ep 285
"The Cake Problem": Why Your Best Recruitment Evidence Is the Stuff You Never Think to MentionEvery Thursday, one vet bakes a cake for the Large Animal team meeting. Nobody asked her to. It's not in her job description. And it's e...
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The Message vs The Moment: Why 'Small, Hardworking, Friendly Team' Doesn't Work - 284
The R in REAL+CULTURE+STORY: Why "Great Team" Job Ads Don't WorkOne letter. One question every vet clinic job ad needs to answer: is what you're claiming real, or is it just window dressing?In episode one of a new series, J...
What Every "Vet Clinic Job Ad" Elephant Has In Common - ep 283
What Every "Vet Clinic Job Ad" Elephant Has In CommonEight weeks. Seven elephants. One pattern.In the series finale of The Elephant In The Room, Julie South brings it all together — and names the single thing every ...
Corporate or independent — does your job ad say? - ep. 282
Everyone in veterinary has an opinion about corporate versus independent ownership. Strong ones, in both directions.But almost nobody says which one they are in the job ad.In the seventh episode of The Elephant In ...
The New Grad Experience — What's Promised vs What's Real - 281
Some vets and nurses leave the profession far too soon. You probably know of at least one yourself.In this sixth episode of The Elephant In The Room series, Julie South looks at what happens when a new grad arrives at a c...
Competitive Remuneration - two job ad words that say nothing - 280
What's the single most important thing vets and nurses need to see in a job ad?Research says it's pay. By a country mile.And yet most vet clinic job ads say the same two words: competitive remuneration. In...
After Hours - What The Job Ad Never Says - 279
If you're responsible for hiring at your vet clinic, do you have dread words? Words you know you have to include in the job ad, but the moment you type them you can already feel the applications not coming?This episode is about tw...
The skills shortage is real. But it's not why your ad isn't working - the elephant in the room - ep. 278
The skills shortage is real. But it's not why your ad isn't working - the elephant in the room - ep. 278Two clinics. Same town. Same skills shortage. One's been advertising since-forever. The other has been running a differ...
Why your job ad gets views but not applications - The Elephant in the Room - ep. 277
If you've ever looked at your job ad dashboard and wondered why the views are high and the applications aren't — this episode is about one of the reasons. And it's likely not the one Seek (or other job boards) will tell you about.
The reputation that travels everywhere except the job ad - ep. 276
There's a clinic not too far from you right now that everyone in the profession knows about.The vets know. The nurses know. The locums know. You can see it in the turnover — always hiring, always starting over. And nobody says publicly w...
The good stuff your job ad never gets to say - ep 275
Most clinics have their most honest conversation about culture when someone's leaving.The vet or nurse is in their last week, and suddenly — they talk. They say what they loved about the team. They describe what made this clinic d...
You Have a Great Culture. So Why Is It So Hard to Hire? ep 274
You have a great culture. Your team would back that up. So why is it sooooo! hard to find vets and nurses who want to work there?The answer probably isn't your job ad. It's everything that didn't happen before your job ad...
Vanilla Job Ads From Vanilla Clinics Get Vanilla Applications - ep 273
Your job ad has a requirements list. Must be a team player. Must thrive in a fast-paced environment. Must do one weekend in four. And you're hoping the right vets and nurses will read it, recognise themselves, and apply.Here's the...
Why Your Clinic Values Belong Everywhere Except Your Job Ad - ep. 272
Your clinic values are genuine. The team really is supportive. You really do care about animal welfare. So why is stating that in your job ad doing absolutely nothing for your recruitment?In this third episode of <...
Testimonials vs Reviews: Why One Works and One Doesn't - ep. 271
There's a glowing quote from a team member on your careers site or in your job ad. It's positive, it's genuine — and it's doing almost nothing for your recruitment. This episode explains why, and what actually works instead.In this secon...
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What AI Says About Your Clinic When Vets and Nurses Search for You - 270
If you've ever posted a job ad and wondered why the right vets and nurses aren't applying — this episode is for you.Something has shifted in how vets and nurses research clinics before they apply. They're not just Googling anymore. They'...
That’s Not How We Do Things Around Here” — When Tactical Solutions Won’t Fix a Thinking Problem - Recruitment Stuck - 269
"Julie - That’s not how we do things around here.”It’s one of the most honest responses Julie South hears from clinics when new ideas are introduced.In this final episode of the Where Vet Clinics Get Stuck with...
“We’ve Tried Social Media” — Why It Doesn’t Lead to Applications - Getting Beyond Recruitment Stuck - 268
“We’ve tried social media. It didn’t work.”It’s something Julie South hears often from clinics that have already put time and effort into posting, sharing, and trying to build some form of presence online.In this e...
“We’ll Just Update Our Careers Page” — Why It Won’t Attract Your Kind of People - Staying Stuck in Recruitment - 267
“We’ll just update our careers page.”It’s a common response when recruitment isn’t working.It feels like progress.It’s visible.It can be done in an afternoon.BUT! A careers page sits inside a ...
"But Julie! Isn't this just Employer Brand Marketing??” — When That Assumption Blocks Recruitment Progress - 266
“But isn’t this just employer branding, Julie…?”It’s a question that comes up when clinics start looking beyond job ads and into how they’re seen as a place to work.In this episode of Veterinary Voices, Julie South...
Living and Working at Energy Vets Taranaki with Stacey Deacon - Head Receptionist - 1035
Front Desk, Full Team: Stacey Deacon on How Energy Vets Works Day to DayStacey Deacon didn’t train as a veterinary nurse.She’s a dedicated receptionist — and part of a reception team that sits at the centre of how Energy Ve...
"But Julie! We Don't Have TIME For THIS!” — When Urgency Blocks Recruitment Progress - 265
When veterinary clinics start looking at changing how they approach recruitment, certain phrases come up in conversation.They’re usually said under pressure.And they often stop things before they really get going.In this ep...
